The Power Of Self-Talk In Self-Marketing


We always initiate conversations with others – but have we ever taken out the time to have a conversation with ourselves?

Making room to introspectively talk to ourselves boost our conscientiousness level while also enhancing our confidence when we communicate with others.

So what is self-talk?

It is a conversation with oneself that helps one to understand what is going on in our inner realm of consciousness. Or to put it simply – it is giving mouth to our internal cosmos/ world and connecting it to the outer world with an element of positivity.

While are constant inner dialogue consists of our insecurities, fear, negativity and general not-so-pleasant experiences, our positive self-talk offsets the little torments of our mind and heart and concentrates on bringing about contentment, inner peace and irons out the quirks that derail our natural conversational positive conversation with ourselves.

Not what does Self-talk has to do with self-marketing?

When you practice self-talk every day for at least 15 minutes a day, just like meditation, whatever your mind dwells on, it grows with it and eventually directs you to take action to accomplish it until it becomes second nature to you.

So say for example if you positively affirm yourself that you love being a marketing coach via helping startups put their money where there is a definitive ROI; or: you love being a life coach because you help people get rid of their pressing life problems, by constantly giving your brain that positive feel-good-factor to your brain, you become better in your profession every passing day!

And what’s more? You understand yourself consummately. You are able to assess your status-quo; and professionally, you will be able to write your goals with a more concrete assessment of yourself and the situation you are into.

But before you talk to yourself, first listen to what your inner self is telling you most of the times. If it is negative, you know you need to instantly knock off that mind numbing and sulking talks and focus on what will make you take action to improve that inner negative bout of emotions. A peppy self-talk also controls you from taking impulsive and hasty decisions via assessing the context of the situation. It re-engineers your inner dialogue with yourself and gradually transpires into a positive, illuminating personal brand.

You self-marketing perception improves with positive self-talk – and that reflects in your talks, speeches, seminars, e-mails, blogs, books (if you plan to write one), or any other communication channel.

Now wouldn’t you want to give yourself an uplifting talk and feel in control of your life – and your personal brand?

It’s simple: whatever you give your mind most of the time, it develops you with that constant feeding – be it negative or positive thoughts.

When your self-talk improves, you eventually start communicating with people more appropriately. This improves your general talk – be it written and verbal – with your customers, prospects, and colleagues, too!

And when you articulate your personal brand socially, you will be selective (positively) about the words that resonate the best with your brand’s persona.

So start enhancing your brand’s strengths with some positive self-talk!

Do This One Thing To Settle In Your Career


And it happened again.

You think you are in a great job – only to realize that it somehow doesn’t serve the purpose of being true to yourself.

Sometimes you feel tormented with the fact that these career accidents happen way too many times so much such that you tend to lose faith in your ambition.

It is recurring – and you really want a panacea to ease things for yourself on the career front: and settle.

But how?

Unsettle. And unsettle often.

Now this sounds a classic oxymoron. But the reality is if you truly want to settle in your career, take some time to shake things up. Build a deliberate momentum – in some cases a well intentioned chaos – to actually (metaphorically) see what dust is whilttling down out of the your career choices filter and what is finally settling in, in your career.

There will be times when you will be inundated with multiple career choices (which is good!): say from writing gig for a fashion brand, to a commission based sales job, to a full time online marketing job. And, did I mention that you also have a little passion baby or a project of our own to reckon with?

While it feels delighted to embrace such an irresistable palate of career choices, but it – to an extent – seemingly appetizing.

In the context of settling – which means being in perfect alchemy with your skills and an ever-evolving job – your need to flesh out your career stints more intently and seriously as possible.

It is when you unsettle – and question your status-quo – is when you truly contemplate what really matters to you.

By simply being reactive and sinking your feet into a job  – thinking this is all you really envision is a recipe for an unmotivated and mojoless experience. The goal is to be proactive and pick-up career assignments that beckon the very spirit of your craft.

Unsettle for a while and make inroads into new and lateral career avenues until you connect with your potential and calling.

When your craft marries your craftmanship, you need to now know that your setting in – and constantly settling while the fleeting career choices start to vanish.

So jolt yourself, shake things up, question your status-quo, and define your settle and success metric to truly thrive in your career – and life.

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3 Unstoppable Ways How Self-Marketing Determines Business And Personal Success

Self marketingAs I finished down a book by Mark SchaeferSocial Media Explained – even though I literally put down the book, the message seems to be etched in my mind: people don’t market B2B, not B2C, but P2P, i.e. person to person. So this is more or less the premise of the blog: why exactly should you metamorphose into a self-marketing yet people to people business community.

There are myriad reasons why one should not self-promote in an outrageous way, but in a distinctly formidable yet a humble manner. To be able to communicate value to another is marketing: period.

However, let’s set the context first: self-marketing is a P2P affair. And although you think this look seemingly simple but it is not easy; it is rather a bit daunting to look at it first.

You are a symbolic embodiment of your attributes – get intense! So how can you make it work for yourself?


An opinion leader. No you are not selling cupcakes or packaging a superfluous marketing mantra and embellishing it with some visual appeal that could instantly trigger the other person for a moment; you are creating value – business and people value. How? Cast your eye on the impact of the message – what possible ramifications will it have on your audience. Say if you are a finance management expert, throw your relentless opinions on how to save people from making outrageous expenses; help them become better personal finance experts so that they grow richer and richer with each passing day. Today having an opinion is goldmine that makes you stand out when the world is sinking into me-too mindset. Whether you sound practical or a bit too grandiose, you should know what intrigues your audience in a given context.

A seeker because everyone counts!

If you think a gatekeeper of a company cannot help you with its next business expansion move or fetch you details about an upcoming project – think again! This is because she is not just a Gate Keeper; she is the manager of first impressions as coined by James Caan. As with the case with anyone who may not be directly connected to you or may seem to have less power or influence in his/her hands but could be the hidden gem who could parlay your efforts into dollars! So remember: everyone counts – in life and business.

A professional in your field.

To some who feel they don’t quite have what it takes to be a professional in a field, find what interests you – even if it’s a bit meekly. But to those who know what they really love, start spreading your thoughts and opinions online. Why? Because you are being watched – all the time! Be it prepping for an interview or landing your first dream client/ passion project – look at every minute detail to the tee to make it as real and engaging as possible for the other person/ audience/ customer.

Able to define ‘only we…’

While all the above how-to’s are important but the most crucial of all is being able to define what is your unique value preposition; i.e. what is it that only you can do – and do it the best! Constantly practice skills that once executed in work can yield unparallel results for your audience.

Ready for your best self?

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Personality Vs Credentials – What’s The Better You?

Digital Photos

Now this comparison could be endless – given the importance of both today in the job market. But think closer and deeper – what is more crucial than the other? There are quite a few books on both the topics – but which is slightly more important than the other?

Let me answer that for you but after analyzing this scenario – in fact this reality – that there are millions of candidates vying for jobs that play a huge importance on personality and personal branding than credentials. By credentials I mean your past accolades, certifications that are a testament to your degree – your experience – your past, basically. Whereas your personality is the summation of not just your past, but where you want to be – and everything in between.

Richard Branson is quite vocal about how one’s personality can traverse different jobs and still stand tall in the face of uncertainty in the job market.  But somewhere in this context, India is still a little behind. We somehow still look at the past experience, place more importance on experience instead of potential and charismatic personality. While I do place a huge importance on personality but this can’t discount the fact that skills set and competencies are a huge performance yardstick when selecting a candidate for a job.

In fact to top it off, when I gloss over LinkedIn and see my very own friends who are freshers, no matter with how much gusto and enthusiasm they apply for a position, they get a scathing reply: No, you are not in for it as of now. Where is the personality evaluation here? Or better yet, basis the degree and potential, how should one start?

The question so not how important personality is from credentials; the question is how we define the term importance for a given context.

What is needed is to look inside a person and understand their personalities – the ones that will be a fitment for a company for the long run instead of overlooking the substance and just getting carried away by an individual’s degrees, diplomas and some eureka job moments. Place a cohesive outlook when evaluating a candidate and read between the lines – literally and metaphorically. Why? Because there is more to a person than just a degree or experience – it’s about you and not always what you have. Most of the times credentials help us define passion quotient for a candidate, but sometimes body language, empathetic articulation, potential, and the correct usage of words and understanding of the job market trumps everything else.

Personality develops while accelerating from failure to failure – and the best part is: it never ceases to reveal us to a true self when we are coming closer to we desire to be. Reflect this in your job spiel, naturally – and see the difference.

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3 Ways to Build Thought Leadership With Your Personal Brand

Personal Branding

Brand You – yes, that’s what I am talking about. You have so much to give to the world – even if they are little snippets or golden nuggets. Almost everyone has something – if not concrete – but nearly ‘something’ to contribute to this beautiful world. But most of us are in our little heads and kind of stuck there like a choked machine where trail of thoughts limit us to grow beyond the obvious.

Be it gardening to a car salesman to a marketing coach to a PR pundit – there can myriad of these examples that talk about the importance of developing thought leadership in our respective niche. And some of you might think: ‘I am not sure what I am really good at even though vaguely you think you do have a perspective about something.’

So here’s the deal: Be yourself where being most personal is being most general.

Sometimes all you really need is to speak up. That’s it.

Remember that song ‘Clocks’ from Coldplay? You are.You are.. That is what you exactly need to tell yourself, hum to yourself, and make it the very core of your thought process.

Let’s get back to three ways that can build a thought leadership for yourself.

  • Be hungrier and more passionate than you think. Now this again is in a way quite rudimentary but with some weight: be innately curious of why you are here, how your past did brought you here. Is it because of some situations that cajoled you to keep doing what you want? In other words what are you life’s personal trigger points once stirred reveals you to your passion? The best way to develop an intuition that guides you to your future and your path to epiphany is to be crazily hungry about your subject or a concern or a topic. How? Read and listen. And repeat. By building your personal curriculum you start to identify what kind of skills you need to amp up your thought leadership; you analyze what patterns of a subject connect with you on the most fundamental level and build you though churning process from there.
  • Be a good spectator of your craft. Do you like the word spy? Or Stalk maybe? No? Me neither. But the truth is: we are all intelligent stalkers, euphemistically speaking. We have to map influencers, bloggers and companies in our space to eat, breathe and sleep their passion. The best way to conduct research on them would be via Buzzsumo and Alltop. Study their craft, their articulation style, their traditional background, and find out what information or content is best resonating with your audience.
  • Differentiate yourself and make your ideas known. Even if you thing you don’t have credentials and you are somehow awfully insufficient in your capacity to stand out, you just need to remember one thing what Dorie Clark quite clearly remarks in her book, Stand Out: that your expertise doesn’t have to include the most prestigious diplomas or accolades; sometimes you just have to know how to do something different in a given context, and do it well.

So here’s the underlying question: what is your background that when combined with your special talent or prodigious skill can help you pitch the battle up against the veterans of your niche?

Think about it.

One Key Differentiator In Winning New Business


I want to debunk a common myth about business development meaning rambling about your products and solutions in front of the prospect. The answer is NO! The real differentiator in winning new business is to be ‘you’ personified. That’s it. It is trite to see that almost every company has a great product offering, innovative solutions and even the bandwidth to win any prospect – given their financial and personnel resources.

But have you ever wondered that when everybody is
pushing sales, wanting to win the sales quota and take back fat commission pay check home by what Jill Konrath calls ‘gobbledygook’ and that’s it?

So what is the solution?

It’s you. Yes, that’s right. No product magic or solution spiel will take that far to earn the trust of the prospect than being authentic and being you. It is you who will stand out from the pack by being a quick learner, running the prospect’s business like a humble CEO and winning their trust in the process by being agile and helpful!

Now the obvious question is, how do you differ from others in the same realm of winning new business?

Simple: follow these 4 pointers – and you are in safe haven.

Personal branding. Keep reinventing yourself for your prospect. Dorie Clark in her book, ‘Reinventing You’ talks about how to brand yourself correctly in front of your audience. You can draw same parallels from this book and apply it in sales. Examine all your touch points – right from your twitter handle, Facebook profile, e-mail messages, voice mails, blog, etc – to see if anything is in dissonance with what you want to convey about yourself and what you are currently conveying – inadvertently – via combining your touch points. The idea to sound a ‘cogent’ you instead of someone who is spreading too thin and have diverse conceptions in the mind of the buyer. Consistency counts!

Create a Halo effect of your skill-set. Again, Dorie Clark aptly articulated in her book that skills are transferable and portable. Dig out you past accomplishments and see the pattern about how you can leverage your personal brand in winning a new business deal. The common assumption is that if you are good at one thing, you can be good at other domains as well. Find out you 100 times multiplier.

Create and curate epic content. Imagine yourself in your prospect’s shoes and you receive some relevant and useful content on recent mergers or acquisitions in the your industry that could impact their market share? Or sharing some recent product launches in the industry that might impact the your pricing model? The list could go on. But sharing content that triggers prospect’s status quo can help you a take a big leap in winning the prospect’s trust – and eventually signing that Purchase Order.

Show that you care.  Sales is about help. And caring. And being empathetic. Your professional disposition talks loud about your personality and what value you can bring to the table. It is you, who can differentiate yourself by being completely relaxed yet concerned about helping solve a prospect’s problem instead of just pounding with your product pitch and not gathering what caused the problem at the very first place. Talk less verbiage and more value. Top sellers don’t just leverage the sales process by how good their product is and how their product can solve a prospect’s predicament or growth opportunities; they establish a rapport that goes way beyond the sales process. They treat their prospect’s business as their own and then think of solutions that will catapult change that is consistent and aligned with their prospect’s business outcomes. Simple equation: help more; earn more.

And lastly advance yourself in learning incessantly. More learning leads to more value-based selling; which in its own will amp up your new business development.


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